Meet the Founder
Built by a woman who's lived every version of the journey
Lanita McCauley is an attorney, licensed real estate agent, senior executive, and mom — and in every role, she was solving the same problem: how do you actually build a life that feels rich, not just looks good on paper? Across boardrooms, real estate closings, legal strategy, and business pivots, she's spent her career helping people reach their goals in finance, real estate, business, and travel. She became the person everyone called when they needed real answers — not textbook ones.
But she was also quietly navigating her own journey. Through career pivots, rebuilding moments, and the reality of doing it all as a working mom, Lanita learned what most financial platforms miss: real wealth isn't one thing. It's income and lifestyle and travel and investments and the freedom to actually design your days. She built LiveRicher because that platform didn't exist — and she was done waiting for it.
"I've been the attorney, the agent, the executive, and the mom trying to figure out how to have it all. That's exactly who I built this for."